Do keywords still matter for search engine optimization? Absolutely. But not in the way they used to. You don’t just throw in a bunch of keywords into your blog posts and suddenly dominate the SERPs. You have to be smart about it. Remember that the goal is to deliver relevant information to your audience. This is what Google is looking for – relevance. Here’s a guide on where to put keywords in your blog posts for SEO.
1. Headings and Content
The first place you should place your keywords is in the sub headings. These are sections that make it easier for the reader to understand gloss over the post. Make sure to use your target keywords naturally in the headings. Do not make it too obvious that you were trying to fit in a keyword.
You should also have the keywords appearing in your content. Make sure to incorporate your main keywords as well as LSI keywords to give your article a natural flow. Do no stuff your content with keywords since you can easily be penalized by Google.
2. Image File Names
While the image alt text is a minor ranking factor, it still does hold some weight according to the internet marketing experts at www.seovancouver.ca. Think about the number f times you’ve landed on a page due to an image search. This is why it is so important to optimize your images using keywords. The best way to go about it is to avoid using generic names for your images. Instead, you should use a brief description of the image in the file name and alt text. This is where to put keywords in mages.
3. Title Tag
People are more likely to click on a title that matches their search terms. For this reason, you need to include your target keywords in the title tag. This will help increase your click through rates. Make sure to focus on long tail keywords. You can use title generating tools to help come up with the perfect title for your post.
Using keywords in the URL helps users to find links easier. Make sure all your URLs are readable and concise. People tend to trust such URLs. Make sure the URL matches the content of the post since you do not want to mislead your readers. Misleading your readers will increase bounce rates and negatively affect your SEO rankings.
5. Meta Description
The meta description is the lines of text that appear below each result on the SERPs. Done right it can greatly increase your click through rates. May people skim through the meta description to determine whether the result addresses their problem. Including keywords in the meta description as they can help persuade your audience. Make sure to write the meta description in a way that’s persuasive, descriptive, and inspires curiosity. While it’s overall effect on SEO is diminishing, the meta description still counts and can give you an edge, albeit slim, over your competitors. You have to take every single opportunity to beat the competition. At the end of the day, small hinges swing big doors.