5 Places to Put Your Keywords in Your Blog Posts For SEO

where to put keywords

Do keywords still matter for search engine optimization? Absolutely. But not in the way they used to. You don’t just throw in a bunch of keywords into your blog posts and suddenly dominate the SERPs. You have to be smart about it. Remember that the goal is to deliver relevant information to your audience. This is what Google is looking for – relevance. Here’s a guide on where to put keywords in your blog posts for SEO.

1.      Headings and Content

Headings and Content

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The first place you should place your keywords is in the sub headings. These are sections that make it easier for the reader to understand gloss over the post. Make sure to use your target keywords naturally in the headings. Do not make it too obvious that you were trying to fit in a keyword.

You should also have the keywords appearing in your content. Make sure to incorporate your main keywords as well as LSI keywords to give your article a natural flow. Do no stuff your content with keywords since you can easily be penalized by Google.

2.      Image File Names

Image File Names

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While the image alt text is a minor ranking factor, it still does hold some weight according to the internet marketing experts at www.seovancouver.ca. Think about the number f times you’ve landed on a page due to an image search. This is why it is so important to optimize your images using keywords. The best way to go about it is to avoid using generic names for your images. Instead, you should use a brief description of the image in the file name and alt text. This is where to put keywords in mages.

3.      Title Tag

Title Tag

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People are more likely to click on a title that matches their search terms. For this reason, you need to include your target keywords in the title tag. This will help increase your click through rates. Make sure to focus on long tail keywords. You can use title generating tools to help come up with the perfect title for your post.

4.      URL

URL

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Using keywords in the URL helps users to find links easier. Make sure all your URLs are readable and concise. People tend to trust such URLs. Make sure the URL matches the content of the post since you do not want to mislead your readers. Misleading your readers will increase bounce rates and negatively affect your SEO rankings.

5.      Meta Description

Meta Description

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The meta description is the lines of text that appear below each result on the SERPs.  Done right it can greatly increase your click through rates. May people skim through the meta description to determine whether the result addresses their problem. Including keywords in the meta description as they can help persuade your audience. Make sure to write the meta description in a way that’s persuasive, descriptive, and inspires curiosity.  While it’s overall effect on SEO is diminishing, the meta description still counts and can give you an edge, albeit slim, over your competitors. You have to take every single opportunity to beat the competition. At the end of the day, small hinges swing big doors.

6 Conversion Rate Optimization Tips for Your eCommerce Store

ecommerce conversion rate optimization

KW: ecommerce conversion rate optimization

Setting up an online business is easy, but turning a profit is a whole different ball game. You need to get people to buy, and getting a huge amount of traffic won’t solve this problem for you. This is why you need to focus on eCommerce conversion rate optimization. Here are a few tips on how to go about it.

1.      Earn the Trust of Visitors

Earn the Trust of Visitors

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You need to prove to your visitors that you’re indeed credible. You can do this by adding testimonials, an SSL certificate, mentioning any relevant press coverage, and providing several payment options. Testimonials are particularly effective at earning the trust of your customers. Request your existing customers to leave a review after they’ve bought and used your products.

2.      Make Your Site Fast

 Make Your Site Fast

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Your site should load fast and be easy to use. This helps ease the navigation and checkout process so that your customers find it easy to buy from you.  Avoid having forced registration and tons of distractions and pop-ups during the checkout process.  Have clear progress indicators to avoid cart abandonment. This is one of the most valuable eCommerce conversion rate optimization tips.

3.      Optimize Your Product Pages

Optimize Your Product Pages

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Working on your product pages not only makes it easier for your customers to find the products they’re looking for, but it also helps improve your SEO rankings. Hire an www.seotoronto.company professional to work on optimizing your site for search. Ultimately, this helps bring in more traffic to your eCommerce site. Make sure the product descriptions and copy are optimized to snag the sale. They should be both informative and enticing to the prospective buyer. You should make the product name specific and descriptive, use high-quality images and videos to showcase the products, and make the “add to cart” button clearly visible.

4.      Optimize the Site Design

Optimize the Site Design

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Your website should be pleasant to look at. If it looks shoddy and ugly, then your customers are likely to be put off. Get a professional website designer to work on your site. Make sure the theme resonates with your brand and whatever it is you’re selling. A badly put together website won’t inspire confidence when the customer is about to share their credit card information to make a purchase.

5.      Deal with Shipping Costs

Deal with Shipping Costs

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High shipping costs will kill your conversion rates. If you’re charging shipping, make sure the customer is aware of the shipping costs well in advance. Do not ambush them during the last step of the check-out process. If you can offer free shipping, then you’ll be well ahead of your competitors. Shipping costs are a huge consideration when shopping online and most times shipping waivers have a bigger impact than price discounts.

6.      Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment

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One of the ways to go about eCommerce conversion rate optimization is to reduce shopping cart abandonment rates. Find out the reasons for abandonment that are specific to your site and work on them. Test different approaches towards the checkout process until you arrive at the perfect balance. Change shipping rates, shorten the checkout process, and provide a way to save items to cart for later purchase.