4 Types of Cases Handled by Family Lawyers

Family law is an incredibly complex branch of law that focuses primarily on issues between family members. A family lawyer is someone who will represent your best interests between the other members and make sure that yo...

 How to Protect Your Online Reputation in 5 Steps

protect your online reputation

Online reputation management is geared toward improving the reputation of an individual, family or a group. This is done by limiting or eliminating harmful online experiences attributed to you and your business. Online reputation protection can benefit anyone with an online footprint. If you want to eliminate the possibility of having your reputation damaged online, then you might want to hire a specialist to handle your reputation for you. So, what is an online reputation? It is basically the material people find when the look for you or your business on the internet. Here are some helpful ways through which you can protect your online reputation.

1.     Ensure Your Private Information Is Secure

Ensure Your Private Information Is Secure

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It is important to ensure that your personal information or that of your family if kept private. Also, ensure that every family member, including children, understand how important it is to keep family data private. Teach them what identity theft is and how damaging it can be to the family.

Information to be kept private includes the social security numbers, email addresses and passwords, credit card and bank details, birth dates, phone numbers, and also your current location. All this is information that can be used to conduct fraudulent activities and for identity theft.

2.     Set Up Your Privacy Settings

Set Up Your Privacy Settings

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Managing your online privacy settings can go a long way in helping you or your family. When setting your online safety settings ensure that you get rid of public sharing of important data relating to you or your family. Also, limit access to your information to online posts. Managing your privacy settings is especially important for social media sites. These sites are the most targeted by identity thieves and fraudsters who want to do you or your family harm.

3.     Google Everyone

Google Everyone

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The best way to ensure that you can effectively protect your online reputation is by first knowing how much information about you or your family is already out there. Ensure you search yourself on Google and also search everyone in your family. You simply need to go to Google and type in your name or the name of a family member in the search bar. If there is any information you do not want to be available to anyone who searches online, you can use the services of a SEO expert at www.seotoronto.company to work on your reputation such that the damaging information doesn’t appear on the first page of Google.

4.     Clean Your Social Media Account

Clean Your Social Media Account

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A lot of people already have at least one account in a myriad of social media platforms. One way your online reputation can be damaged is through posting on these social media platforms. People can take compromising videos or photos of you or your family and post them on social media. Clean up social media by having any disparaging information or content, whether posted by you or another person, brought down.

5.     Have Your Name Registered Online

Have Your Name Registered Online

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To ensure that you have more control over your name or that of your family, you can register a domain. By doing this, you limit the chances of having someone else using your name to damage your reputation online. Also, consider registering a domain for any family run business.

6 Ways to Cut Your Internet Marketing Budget Without Losing Traction

how to reduce marketing cost

Money is always tight in a small business. There’s so much to do and not enough money to do it all. This is what everything needs to be well thought through and budgeted for. As a small business owner trying to make things work, you want to save on every single penny possible. Unfortunately, there are some areas like marketing that you cannot afford to skimp on. Generally, the more you spend on marketing, the more your chances of increasing your revenue. Nonetheless, there are creative ways to go about it. Here’s how to reduce marketing cost.

1.      Use Free Platforms

Use Free Platforms

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If you do not have much cash to spare, you should consider using free options that can allow you to gains some visibility. You can set up social media pages for your business on Facebook, Snapchat, Instagram, and Twitter for free. Make sure to constantly post content and update your pages regularly.

2.      Sieve Out the Unnecessary Expense

Sieve Out the Unnecessary Expense

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Make a habit of analyzing the impact of all your internet marketing campaigns. More often than not, you’ll realize that some campaigns are no longer as effective as they once were and can be safely stopped without impacting on your bottom line.

3.      DIY Marketing

DIY Marketing

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You can hire www.seotoronto.company and other marketing companies to handle your campaigns for you if you don’t have the time or expertise to do it. However, this will be an extra cost for you. You can eliminate this cost by managing your marketing campaigns yourself. There are tons of resources online on how to go about setting up and running your marketing campaigns.  This will only cost you some time and maybe very little money for paid courses. This is how to reduce marketing cost.

4.      Focus on One Campaign at A Time

Focus on One Campaign at A Time

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The idea here is to avoid overexerting yourself. Most business owners run several marketing campaigns simultaneously. This forces them to hire additional personnel, which is an extra cost on the business. Failure to do so spreads them too thin rendering them unable to monitor all these campaigns keenly. This may lead to losses due to non-performing marketing campaigns that go undetected. Run a single campaign at a time. This way, you will monitor its performance closely and ensure you’re getting the most bang for your buck.

5.      Stick to What Works

Stick to What Works

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As a business owner, it is in your nature to always seek out the next big thing. You make one thing work and naturally start working on the next project. This may be counterproductive when it comes to running your marketing campaigns. Once you’ve launched a campaign that works, it is best to stick to it until it no longer brings in the results you desire. Jumping from one campaign to the other can prove costly in the long run.

6.      Seek Out Free Advice

Seek Out Free Advice

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Don’t waste money paying marketing gurus to run your marketing campaigns of advice you on what to do. You can get practically all the information you need for free with a bit of research. Sign up to marketing forums, listen to free podcasts, and check out marketing blogs. There are experts who give away this information for free. This is how to reduce marketing cost.

6 Conversion Rate Optimization Tips for Your eCommerce Store

ecommerce conversion rate optimization

KW: ecommerce conversion rate optimization

Setting up an online business is easy, but turning a profit is a whole different ball game. You need to get people to buy, and getting a huge amount of traffic won’t solve this problem for you. This is why you need to focus on eCommerce conversion rate optimization. Here are a few tips on how to go about it.

1.      Earn the Trust of Visitors

Earn the Trust of Visitors

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You need to prove to your visitors that you’re indeed credible. You can do this by adding testimonials, an SSL certificate, mentioning any relevant press coverage, and providing several payment options. Testimonials are particularly effective at earning the trust of your customers. Request your existing customers to leave a review after they’ve bought and used your products.

2.      Make Your Site Fast

 Make Your Site Fast

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Your site should load fast and be easy to use. This helps ease the navigation and checkout process so that your customers find it easy to buy from you.  Avoid having forced registration and tons of distractions and pop-ups during the checkout process.  Have clear progress indicators to avoid cart abandonment. This is one of the most valuable eCommerce conversion rate optimization tips.

3.      Optimize Your Product Pages

Optimize Your Product Pages

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Working on your product pages not only makes it easier for your customers to find the products they’re looking for, but it also helps improve your SEO rankings. Hire an www.seotoronto.company professional to work on optimizing your site for search. Ultimately, this helps bring in more traffic to your eCommerce site. Make sure the product descriptions and copy are optimized to snag the sale. They should be both informative and enticing to the prospective buyer. You should make the product name specific and descriptive, use high-quality images and videos to showcase the products, and make the “add to cart” button clearly visible.

4.      Optimize the Site Design

Optimize the Site Design

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Your website should be pleasant to look at. If it looks shoddy and ugly, then your customers are likely to be put off. Get a professional website designer to work on your site. Make sure the theme resonates with your brand and whatever it is you’re selling. A badly put together website won’t inspire confidence when the customer is about to share their credit card information to make a purchase.

5.      Deal with Shipping Costs

Deal with Shipping Costs

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High shipping costs will kill your conversion rates. If you’re charging shipping, make sure the customer is aware of the shipping costs well in advance. Do not ambush them during the last step of the check-out process. If you can offer free shipping, then you’ll be well ahead of your competitors. Shipping costs are a huge consideration when shopping online and most times shipping waivers have a bigger impact than price discounts.

6.      Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment

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One of the ways to go about eCommerce conversion rate optimization is to reduce shopping cart abandonment rates. Find out the reasons for abandonment that are specific to your site and work on them. Test different approaches towards the checkout process until you arrive at the perfect balance. Change shipping rates, shorten the checkout process, and provide a way to save items to cart for later purchase.


5 Email Marketing Mistakes and How to Avoid Them

email marketing mistakes

Email marketing has for many years been an effective and valuable investment for any business. But for this to be true for your business, you have to do it right. If you are not benefiting from email marketing, it is probably because you are making mistakes with your approach. Here are the most common email marketing mistakes and how you can avoid them.

1.      Using an Outdated List

Using an Outdated List

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It is sometimes possible to email using an old list. This occurs due to technical glitches at the time of migration to a new platform. Sometimes, however, emailing an old list can occur due to disorganization. Sometimes, business people can get busy managing other aspects of their business and forget to continuously update their client contact list. When you send emails to an old list, most of your emails may not be delivered which becomes counterproductive. Delivery may fail because some clients may have already unsubscribed from the emailing service and others may have changed email addresses. For this reason, you should always have an up to date emailing list before starting an email marketing campaign.

2.      Keeping Unengaged Contact Lists

Keeping Unengaged Contact Lists

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While you may have a large email contact list, having contacts that are unresponsive will not help your business. If you find that most of your contacts are unresponsive, it is time to clean up your list. Delete every contact that hasn’t been reading your emails or shown any interest in your business. This way, you ensure that you are communicating with an engaging audience, which increases your chances of boosting your return on investment through sales.

3.      Mass Emailing

Mass Emailing

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Sending out the same email message to all your contacts is one of the worst emails marketing mistakes. It is important for you to take the time to learn the different personalities of your clients and try to send emails that will catch their individual attention. Your emails should be based on a client’s purchases, product choices, and purchase schedules. Regardless of how long your email list is, it is always a good idea to try and personalize the emails.

4.      Not Setting Preview Texts

Not Setting Preview Texts

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Most people will spend a lot of time creating and testing the perfect subjects for their emails. However, they forget to set the email preview text. These texts give your email recipients a view of what the email is about even before they click to read. Always remember to set the preview for your text. Ideally, it should be a one-liner which summarizes your email. It should entice your recipient to prioritize your email and actually take time to read it.

5.      Sending Emails Without Setting A Goal

 Sending Emails Without Setting A Goal

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www.seotoronto.company experts will tell you that it is never a good idea to send emails to your clients without a clear agenda. You should always have a reason for sending out the emails. The easiest way to lose engagement through emails and to lose email subscribers is to send meaningless emails to your clients. Before sending out an email, make sure it serves a purpose like informing your contacts of a new product or inviting them for an exhibition for your products or services.

5 Best WordPress Plugins for Marketers

There are more than 56,000 plugins for WordPress available. These plugins make it possible for you to enhance the functionality of your website in a simple and more intuitive way. This is done by adding capabilities and features that are not available with the system. WordPress plugins include writing tools for your web content as well as SEO analytics and SEO tips. These plugins make it possible to achieve practically anything you want to achieve with your website. Plugins can also help make your website fast and responsive, which helps reduce bounce rates and improve the user experience.  Marketers can also use WordPress plugins to boost conversions. Here are the 5 best marketing WP plugins you must use.

1.      Jetpack

Jetpack is an all-inclusive marketing, design, and security WordPress plugin. It features mobile themes, advanced content tools, and many other handy functionalities. You can use all these features to enhance the appearance of your website. Some of the features include site statistics, automated social media posting as well as analytics. It also offers other SEO tools to measure and promote the success of your website.

2.      SEO Framework Tool

This is one of the best marketing WP plugins because of its ability to improve your website’s search rankings. This plugin comes with numerous optimization features that can be used to optimize pages, posts, and website terms. This makes your website easier to be found online and on social media sites like Twitter and Facebook.

3.      Just Writing

This is a WordPress plugin that has revolutionized the WordPress distraction-free writing mode. With this plugin, you can use features such as paragraph styling and spell-check. These features make it possible for you to focus more on your words without having to leave the distraction-free writing mode to format your work.

4.      The HubSpot Contact Form Conversion and Builder Tool

Hubspot offers a drag and drop feature that makes it possible for you to build contact forms that can be used on your WordPress website. This plugin also comes with a pop-up creator, contact base, live chat widget, as well as previously written code that you only need to copy and paste into your WordPress. This all-inclusive plugin comes with all its features in one common location. This makes it one of the best marketing WP plugins since it negates the need for you to have multiple plugins for different functions. This way, your site remains responsive and fast.

5.      Pixel Caffeine

With pixel caffeine WordPress plugin, you are able to manage your Facebook product catalog and Facebook pixel with one plugin. This plugin is loved by marketers because it allows them to use advanced features like tracking Facebook ads conversions in the WordPress dashboard. It also enables marketers to create a custom audience based on data derived from the last visit time.

Once you have set up your WordPress website and installed all the requisite plugins, you can get in touch with an SEO expert at www.seovancouver.ca to help boost your search rankings.


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