6 Conversion Rate Optimization Tips for Your eCommerce Store

ecommerce conversion rate optimization

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Setting up an online business is easy, but turning a profit is a whole different ball game. You need to get people to buy, and getting a huge amount of traffic won’t solve this problem for you. This is why you need to focus on eCommerce conversion rate optimization. Here are a few tips on how to go about it.

1.      Earn the Trust of Visitors

Earn the Trust of Visitors

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You need to prove to your visitors that you’re indeed credible. You can do this by adding testimonials, an SSL certificate, mentioning any relevant press coverage, and providing several payment options. Testimonials are particularly effective at earning the trust of your customers. Request your existing customers to leave a review after they’ve bought and used your products.

2.      Make Your Site Fast

 Make Your Site Fast

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Your site should load fast and be easy to use. This helps ease the navigation and checkout process so that your customers find it easy to buy from you.  Avoid having forced registration and tons of distractions and pop-ups during the checkout process.  Have clear progress indicators to avoid cart abandonment. This is one of the most valuable eCommerce conversion rate optimization tips.

3.      Optimize Your Product Pages

Optimize Your Product Pages

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Working on your product pages not only makes it easier for your customers to find the products they’re looking for, but it also helps improve your SEO rankings. Hire an www.seotoronto.company professional to work on optimizing your site for search. Ultimately, this helps bring in more traffic to your eCommerce site. Make sure the product descriptions and copy are optimized to snag the sale. They should be both informative and enticing to the prospective buyer. You should make the product name specific and descriptive, use high-quality images and videos to showcase the products, and make the “add to cart” button clearly visible.

4.      Optimize the Site Design

Optimize the Site Design

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Your website should be pleasant to look at. If it looks shoddy and ugly, then your customers are likely to be put off. Get a professional website designer to work on your site. Make sure the theme resonates with your brand and whatever it is you’re selling. A badly put together website won’t inspire confidence when the customer is about to share their credit card information to make a purchase.

5.      Deal with Shipping Costs

Deal with Shipping Costs

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High shipping costs will kill your conversion rates. If you’re charging shipping, make sure the customer is aware of the shipping costs well in advance. Do not ambush them during the last step of the check-out process. If you can offer free shipping, then you’ll be well ahead of your competitors. Shipping costs are a huge consideration when shopping online and most times shipping waivers have a bigger impact than price discounts.

6.      Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment

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One of the ways to go about eCommerce conversion rate optimization is to reduce shopping cart abandonment rates. Find out the reasons for abandonment that are specific to your site and work on them. Test different approaches towards the checkout process until you arrive at the perfect balance. Change shipping rates, shorten the checkout process, and provide a way to save items to cart for later purchase.


5 Email Marketing Mistakes and How to Avoid Them

email marketing mistakes

Email marketing has for many years been an effective and valuable investment for any business. But for this to be true for your business, you have to do it right. If you are not benefiting from email marketing, it is probably because you are making mistakes with your approach. Here are the most common email marketing mistakes and how you can avoid them.

1.      Using an Outdated List

Using an Outdated List

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It is sometimes possible to email using an old list. This occurs due to technical glitches at the time of migration to a new platform. Sometimes, however, emailing an old list can occur due to disorganization. Sometimes, business people can get busy managing other aspects of their business and forget to continuously update their client contact list. When you send emails to an old list, most of your emails may not be delivered which becomes counterproductive. Delivery may fail because some clients may have already unsubscribed from the emailing service and others may have changed email addresses. For this reason, you should always have an up to date emailing list before starting an email marketing campaign.

2.      Keeping Unengaged Contact Lists

Keeping Unengaged Contact Lists

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While you may have a large email contact list, having contacts that are unresponsive will not help your business. If you find that most of your contacts are unresponsive, it is time to clean up your list. Delete every contact that hasn’t been reading your emails or shown any interest in your business. This way, you ensure that you are communicating with an engaging audience, which increases your chances of boosting your return on investment through sales.

3.      Mass Emailing

Mass Emailing

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Sending out the same email message to all your contacts is one of the worst emails marketing mistakes. It is important for you to take the time to learn the different personalities of your clients and try to send emails that will catch their individual attention. Your emails should be based on a client’s purchases, product choices, and purchase schedules. Regardless of how long your email list is, it is always a good idea to try and personalize the emails.

4.      Not Setting Preview Texts

Not Setting Preview Texts

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Most people will spend a lot of time creating and testing the perfect subjects for their emails. However, they forget to set the email preview text. These texts give your email recipients a view of what the email is about even before they click to read. Always remember to set the preview for your text. Ideally, it should be a one-liner which summarizes your email. It should entice your recipient to prioritize your email and actually take time to read it.

5.      Sending Emails Without Setting A Goal

 Sending Emails Without Setting A Goal

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www.seotoronto.company experts will tell you that it is never a good idea to send emails to your clients without a clear agenda. You should always have a reason for sending out the emails. The easiest way to lose engagement through emails and to lose email subscribers is to send meaningless emails to your clients. Before sending out an email, make sure it serves a purpose like informing your contacts of a new product or inviting them for an exhibition for your products or services.

5 Best WordPress Plugins for Marketers

There are more than 56,000 plugins for WordPress available. These plugins make it possible for you to enhance the functionality of your website in a simple and more intuitive way. This is done by adding capabilities and features that are not available with the system. WordPress plugins include writing tools for your web content as well as SEO analytics and SEO tips. These plugins make it possible to achieve practically anything you want to achieve with your website. Plugins can also help make your website fast and responsive, which helps reduce bounce rates and improve the user experience.  Marketers can also use WordPress plugins to boost conversions. Here are the 5 best marketing WP plugins you must use.

1.      Jetpack

Jetpack is an all-inclusive marketing, design, and security WordPress plugin. It features mobile themes, advanced content tools, and many other handy functionalities. You can use all these features to enhance the appearance of your website. Some of the features include site statistics, automated social media posting as well as analytics. It also offers other SEO tools to measure and promote the success of your website.

2.      SEO Framework Tool

This is one of the best marketing WP plugins because of its ability to improve your website’s search rankings. This plugin comes with numerous optimization features that can be used to optimize pages, posts, and website terms. This makes your website easier to be found online and on social media sites like Twitter and Facebook.

3.      Just Writing

This is a WordPress plugin that has revolutionized the WordPress distraction-free writing mode. With this plugin, you can use features such as paragraph styling and spell-check. These features make it possible for you to focus more on your words without having to leave the distraction-free writing mode to format your work.

4.      The HubSpot Contact Form Conversion and Builder Tool

Hubspot offers a drag and drop feature that makes it possible for you to build contact forms that can be used on your WordPress website. This plugin also comes with a pop-up creator, contact base, live chat widget, as well as previously written code that you only need to copy and paste into your WordPress. This all-inclusive plugin comes with all its features in one common location. This makes it one of the best marketing WP plugins since it negates the need for you to have multiple plugins for different functions. This way, your site remains responsive and fast.

5.      Pixel Caffeine

With pixel caffeine WordPress plugin, you are able to manage your Facebook product catalog and Facebook pixel with one plugin. This plugin is loved by marketers because it allows them to use advanced features like tracking Facebook ads conversions in the WordPress dashboard. It also enables marketers to create a custom audience based on data derived from the last visit time.

Once you have set up your WordPress website and installed all the requisite plugins, you can get in touch with an SEO expert at www.seovancouver.ca to help boost your search rankings.


5 Tips To Make Your Commercial Move Less Stressful

Moving to a new office premise can be an exciting time for any business owner. This is because sometimes moving is a sign of business growth and the need for a bigger office space. Even so, the moving process comes with its own share of stress. It is important to plan the move well to minimize the stress involved as much as possible. Fortunately, there are some simple ways through which you can minimize the stress associated with moving office. Here is how to reduce the emotional stress of moving offices.

1.      Let Everyone Know Your Plan for Moving

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Whether you only employ two people or a hundred of them, it is very important that you let your employees know that you plan to move your offices. You need to notify them at least a few months to the moving date. After the first announcement, make steady reminders regularly and highlight how you want them to prepare for the move. This way, they will not procrastinate on the issue and cause delays in your moving plan. Notifying your employees of the move ensures that they have enough time to pack. This, in turn, makes the process completely easy when the D-day finally arrives.

2.      Avoid Procrastination and Start Early

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When the moving day is months away, it is possible for you to procrastinate, which can affect your moving schedule. It is important to start preparing for the move as soon as you finally decide that indeed you will move offices. The sooner you start packing up, the easier it will be as the day approaches. Start the process by packing any items that are not used on a day to day basis. Also, take time to notify your clients about the move and where your new location will be.

3.      Pack Methodically and Remain Organized

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Whether you only need to pack a few things for moving or an entire office, the key to getting ahead is organization. Having a proper organizational structure for the office move is what will ensure that you pack everything, label everything correctly, and have an easier time unpacking from your office premise. Label each box depending on the contents inside and which part of the office the items belong to. This makes the whole process much easier.

4.      Don’t Take Anything You Won’t Need with You

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Moving can not only be stressful, but also very expensive. Most movers will charge the moving fee based on the number of trucks you need for the move and also the distance you’re moving. Therefore, one way to minimize the emotional stress of moving is by leaving behind anything you will not need in your new office. This saves you time, space and money.

5.      Get A Professional Moving Company

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Contact a reliable, efficient, and affordable moving company to help with your move. The best Toronto movers will ensure professionalism, promptness, and will take good care of your items during the move. A DIY move will not necessarily save you money.



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