6 Ways You Can Avoid Being Locked Out Of Your Home

Doesn’t this seem a little amusing? I mean, how can one get locked out of their own house? How does that even happen?

If this is what you’re thinking right now, then we’re here to tell you that this happens often and to a lot of people, no matter how smart they are.

Sometimes, we wake up late or there’s so much to do that we end up forgetting something. Forgetting your keys at home happens to even the best of us, but getting locked out of our own house is so frustrating. There’s a difficult choice to make between calling up our family or roommates and asking them to hurry up and come home so that we get to go in and waiting outside. It’s especially worse if you’ve had a long, tiring day, come home thinking of resting and find that you’re locked out.

To help you avoid this frustrating situation, we’ve put together a list of 6 ways that you can avoid this situation completely.

1. Make Spare Copies And Leave Them With Your Trusted Neighbour


One of the sure shot ways to avoid being in a situation where you’re locked out of your own home is to leave a spare key with your neighbour. Get a few spare keys made from locksmith lock-up services inc and leave with someone. A trusted friend or neighbour who lives in the same locality and is more likely to stay at home can be the best person to hand your spare keys to. In that case, if you forget your keys at home, then it’s a matter of a short walk or drives and you’re all set to go! Make sure you give them back the spare key the next morning.

2. Always Keep A Key In Your Bag


Always Keep A Key In Your Bag

If there’s a specific bag you take for work every day or if you always drive around in your car, it would be a good idea to keep your spare keys in either your bag or car so that it’s always with you, even if you forget to take it.

3. Get Smart Locks

Get Smart Locks

With technology growing at such fast paces, keys are increasingly being replaced with ‘PIN’ numbers. Instead of a physical lock, try considering a smart lock system where you can use either a code number or your fingerprint to get into your house. This would make life a little easier, reducing the number of essentials to always carry by one.

4. Buy A Key Finder

If you’re someone who’s always losing their keys, then buying a key finder would be a great way to treat yourself. These devices come with different features and can help you in different ways. Buying them would definitely reduce your ‘finding keys’ woes to an extent.

5. Hide Keys In Unusual Places

Hide Keys In Unusual Places

If you have decided to hide your keys in order to avoid getting locked out, then hiding them under mats, flower pots, window sills, bushes etc are a strict NO. These places are so obvious, it’s the first place a person who wants to find your key and break into your house will look in. Find new, unusual and personalized spots to hide your key, so that it can only be retrieved by you.

6. Practice Checking For Your Keys Before You Leave

Practice Checking For Your Keys Before You Leave

It is said that doing something consistently for 21 days makes it a habit. Train your mind to check for your keys every day before you leave and in no time, it becomes something that you do without even realizing. This can help you ensure that you never lose or leave your keys and always have them handy.

Getting locked out of your home can be both frustrating and embarrassing, so make sure you take the necessary precautions to help yourself if it does happen to you someday. After all, this happens to even the best of us at one time or the other.

5 Places to Put Your Keywords in Your Blog Posts For SEO

where to put keywords

Do keywords still matter for search engine optimization? Absolutely. But not in the way they used to. You don’t just throw in a bunch of keywords into your blog posts and suddenly dominate the SERPs. You have to be smart about it. Remember that the goal is to deliver relevant information to your audience. This is what Google is looking for – relevance. Here’s a guide on where to put keywords in your blog posts for SEO.

1.      Headings and Content

Headings and Content

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The first place you should place your keywords is in the sub headings. These are sections that make it easier for the reader to understand gloss over the post. Make sure to use your target keywords naturally in the headings. Do not make it too obvious that you were trying to fit in a keyword.

You should also have the keywords appearing in your content. Make sure to incorporate your main keywords as well as LSI keywords to give your article a natural flow. Do no stuff your content with keywords since you can easily be penalized by Google.

2.      Image File Names

Image File Names

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While the image alt text is a minor ranking factor, it still does hold some weight according to the internet marketing experts at www.seovancouver.ca. Think about the number f times you’ve landed on a page due to an image search. This is why it is so important to optimize your images using keywords. The best way to go about it is to avoid using generic names for your images. Instead, you should use a brief description of the image in the file name and alt text. This is where to put keywords in mages.

3.      Title Tag

Title Tag

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People are more likely to click on a title that matches their search terms. For this reason, you need to include your target keywords in the title tag. This will help increase your click through rates. Make sure to focus on long tail keywords. You can use title generating tools to help come up with the perfect title for your post.

4.      URL


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Using keywords in the URL helps users to find links easier. Make sure all your URLs are readable and concise. People tend to trust such URLs. Make sure the URL matches the content of the post since you do not want to mislead your readers. Misleading your readers will increase bounce rates and negatively affect your SEO rankings.

5.      Meta Description

Meta Description

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The meta description is the lines of text that appear below each result on the SERPs.  Done right it can greatly increase your click through rates. May people skim through the meta description to determine whether the result addresses their problem. Including keywords in the meta description as they can help persuade your audience. Make sure to write the meta description in a way that’s persuasive, descriptive, and inspires curiosity.  While it’s overall effect on SEO is diminishing, the meta description still counts and can give you an edge, albeit slim, over your competitors. You have to take every single opportunity to beat the competition. At the end of the day, small hinges swing big doors.

 How to Protect Your Online Reputation in 5 Steps

protect your online reputation

Online reputation management is geared toward improving the reputation of an individual, family or a group. This is done by limiting or eliminating harmful online experiences attributed to you and your business. Online reputation protection can benefit anyone with an online footprint. If you want to eliminate the possibility of having your reputation damaged online, then you might want to hire a specialist to handle your reputation for you. So, what is an online reputation? It is basically the material people find when the look for you or your business on the internet. Here are some helpful ways through which you can protect your online reputation.

1.     Ensure Your Private Information Is Secure

Ensure Your Private Information Is Secure

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It is important to ensure that your personal information or that of your family if kept private. Also, ensure that every family member, including children, understand how important it is to keep family data private. Teach them what identity theft is and how damaging it can be to the family.

Information to be kept private includes the social security numbers, email addresses and passwords, credit card and bank details, birth dates, phone numbers, and also your current location. All this is information that can be used to conduct fraudulent activities and for identity theft.

2.     Set Up Your Privacy Settings

Set Up Your Privacy Settings

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Managing your online privacy settings can go a long way in helping you or your family. When setting your online safety settings ensure that you get rid of public sharing of important data relating to you or your family. Also, limit access to your information to online posts. Managing your privacy settings is especially important for social media sites. These sites are the most targeted by identity thieves and fraudsters who want to do you or your family harm.

3.     Google Everyone

Google Everyone

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The best way to ensure that you can effectively protect your online reputation is by first knowing how much information about you or your family is already out there. Ensure you search yourself on Google and also search everyone in your family. You simply need to go to Google and type in your name or the name of a family member in the search bar. If there is any information you do not want to be available to anyone who searches online, you can use the services of a SEO expert at www.seotoronto.company to work on your reputation such that the damaging information doesn’t appear on the first page of Google.

4.     Clean Your Social Media Account

Clean Your Social Media Account

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A lot of people already have at least one account in a myriad of social media platforms. One way your online reputation can be damaged is through posting on these social media platforms. People can take compromising videos or photos of you or your family and post them on social media. Clean up social media by having any disparaging information or content, whether posted by you or another person, brought down.

5.     Have Your Name Registered Online

Have Your Name Registered Online

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To ensure that you have more control over your name or that of your family, you can register a domain. By doing this, you limit the chances of having someone else using your name to damage your reputation online. Also, consider registering a domain for any family run business.

6 Ways to Cut Your Internet Marketing Budget Without Losing Traction

how to reduce marketing cost

Money is always tight in a small business. There’s so much to do and not enough money to do it all. This is what everything needs to be well thought through and budgeted for. As a small business owner trying to make things work, you want to save on every single penny possible. Unfortunately, there are some areas like marketing that you cannot afford to skimp on. Generally, the more you spend on marketing, the more your chances of increasing your revenue. Nonetheless, there are creative ways to go about it. Here’s how to reduce marketing cost.

1.      Use Free Platforms

Use Free Platforms

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If you do not have much cash to spare, you should consider using free options that can allow you to gains some visibility. You can set up social media pages for your business on Facebook, Snapchat, Instagram, and Twitter for free. Make sure to constantly post content and update your pages regularly.

2.      Sieve Out the Unnecessary Expense

Sieve Out the Unnecessary Expense

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Make a habit of analyzing the impact of all your internet marketing campaigns. More often than not, you’ll realize that some campaigns are no longer as effective as they once were and can be safely stopped without impacting on your bottom line.

3.      DIY Marketing

DIY Marketing

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You can hire www.seotoronto.company and other marketing companies to handle your campaigns for you if you don’t have the time or expertise to do it. However, this will be an extra cost for you. You can eliminate this cost by managing your marketing campaigns yourself. There are tons of resources online on how to go about setting up and running your marketing campaigns.  This will only cost you some time and maybe very little money for paid courses. This is how to reduce marketing cost.

4.      Focus on One Campaign at A Time

Focus on One Campaign at A Time

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The idea here is to avoid overexerting yourself. Most business owners run several marketing campaigns simultaneously. This forces them to hire additional personnel, which is an extra cost on the business. Failure to do so spreads them too thin rendering them unable to monitor all these campaigns keenly. This may lead to losses due to non-performing marketing campaigns that go undetected. Run a single campaign at a time. This way, you will monitor its performance closely and ensure you’re getting the most bang for your buck.

5.      Stick to What Works

Stick to What Works

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As a business owner, it is in your nature to always seek out the next big thing. You make one thing work and naturally start working on the next project. This may be counterproductive when it comes to running your marketing campaigns. Once you’ve launched a campaign that works, it is best to stick to it until it no longer brings in the results you desire. Jumping from one campaign to the other can prove costly in the long run.

6.      Seek Out Free Advice

Seek Out Free Advice

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Don’t waste money paying marketing gurus to run your marketing campaigns of advice you on what to do. You can get practically all the information you need for free with a bit of research. Sign up to marketing forums, listen to free podcasts, and check out marketing blogs. There are experts who give away this information for free. This is how to reduce marketing cost.

6 Conversion Rate Optimization Tips for Your eCommerce Store

ecommerce conversion rate optimization

KW: ecommerce conversion rate optimization

Setting up an online business is easy, but turning a profit is a whole different ball game. You need to get people to buy, and getting a huge amount of traffic won’t solve this problem for you. This is why you need to focus on eCommerce conversion rate optimization. Here are a few tips on how to go about it.

1.      Earn the Trust of Visitors

Earn the Trust of Visitors

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You need to prove to your visitors that you’re indeed credible. You can do this by adding testimonials, an SSL certificate, mentioning any relevant press coverage, and providing several payment options. Testimonials are particularly effective at earning the trust of your customers. Request your existing customers to leave a review after they’ve bought and used your products.

2.      Make Your Site Fast

 Make Your Site Fast

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Your site should load fast and be easy to use. This helps ease the navigation and checkout process so that your customers find it easy to buy from you.  Avoid having forced registration and tons of distractions and pop-ups during the checkout process.  Have clear progress indicators to avoid cart abandonment. This is one of the most valuable eCommerce conversion rate optimization tips.

3.      Optimize Your Product Pages

Optimize Your Product Pages

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Working on your product pages not only makes it easier for your customers to find the products they’re looking for, but it also helps improve your SEO rankings. Hire an www.seotoronto.company professional to work on optimizing your site for search. Ultimately, this helps bring in more traffic to your eCommerce site. Make sure the product descriptions and copy are optimized to snag the sale. They should be both informative and enticing to the prospective buyer. You should make the product name specific and descriptive, use high-quality images and videos to showcase the products, and make the “add to cart” button clearly visible.

4.      Optimize the Site Design

Optimize the Site Design

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Your website should be pleasant to look at. If it looks shoddy and ugly, then your customers are likely to be put off. Get a professional website designer to work on your site. Make sure the theme resonates with your brand and whatever it is you’re selling. A badly put together website won’t inspire confidence when the customer is about to share their credit card information to make a purchase.

5.      Deal with Shipping Costs

Deal with Shipping Costs

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High shipping costs will kill your conversion rates. If you’re charging shipping, make sure the customer is aware of the shipping costs well in advance. Do not ambush them during the last step of the check-out process. If you can offer free shipping, then you’ll be well ahead of your competitors. Shipping costs are a huge consideration when shopping online and most times shipping waivers have a bigger impact than price discounts.

6.      Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment

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One of the ways to go about eCommerce conversion rate optimization is to reduce shopping cart abandonment rates. Find out the reasons for abandonment that are specific to your site and work on them. Test different approaches towards the checkout process until you arrive at the perfect balance. Change shipping rates, shorten the checkout process, and provide a way to save items to cart for later purchase.


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